Historic Victoria Advertisements
Technology – 1900-1909

AS part of our ongoing series on Historic Victoria Advertisements, Technology – 1900-1909, here is a 1908 advertisement for Fletcher Brothers, a music store then located at 1231 Government Street.

The advertisement shows part of the store interior along with advertising graphics of the Columbia Records phonograph, gramophone and record technology of the period.

1908 newspaper advertisement for Fletcher Brothers, 1231 Government Street, showing the interior of the store and illustrations of the record and phonograph technology of the period. (Victoria Online Sightseeing Tours collection)

1908 newspaper advertisement for Fletcher Brothers, 1231 Government Street, showing the interior of the store and illustrations of the record and phonograph technology of the period. (Victoria Online Sightseeing Tours collection)

In 1908 Fletcher Brothers was located at 1231 Government Street, in a building which is still standing but which is now numbered 1223-1233 Government Street.

This commercial building at 1223-1227 and 1233 Government Street was likely built in the late 19th century. It is currently home to Roots (1227 Government) and Sasquatch Trading (1233 Government)

This commercial building at 1223-1227 and 1233 Government Street was likely built in the late 19th century. It is currently home to Roots (1227 Government) and Sasquatch Trading (1233 Government)

Here are some more Fletcher Brothers advertisements we have included among our Historic Victoria Advertisements – Technology:

1913 advertisement for Edison Blue Amberol Records, sold by Montelius Piano House, 1102 Government Street, and Fletcher Brothers, 1231 Government Street (Victoria Online Sightseeing Tours collection)

1913 advertisement for Edison Blue Amberol Records, sold by Montelius Piano House, 1102 Government Street, and Fletcher Brothers, 1231 Government Street (Victoria Online Sightseeing Tours collection)

1913 Advertisement For Edison Blue Amberol Records

Available at Fletcher Brothers, 1231 Government Street, and Montelius Piano House, 1102 Government Street.

Fletcher Brothers Music occupied space at 1231 Goverment Street, circa 1912-20. This advertisement appeared circa 1914.

Fletcher Brothers Music occupied space at 1231 Goverment Street, circa 1912-20. This advertisement appeared circa 1914.

1914 Advertisement For Fletcher Brothers, 1231 Government Street

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