As part of our series on Historic Victoria Advertisements, Beer, Wine & Liquor, 1910-1919, here is a 1911 advertisement for King George IV Liqueur Whisky, which, at that time, was distributed in Victoria by R.P. Rithet & Company, which occupied the Rithet Building, 1117-1125 Wharf Street.
King George IV Liqueur Whisky was made by Distillers Co. Ltd. which had been founded in Edinburgh in 1877. By the time this advertisement appeared in 1911 Distillers Co. Ltd. was a major British company, listed on the London Stock Exchange. As the advertising copy says, it was the world’s largest scotch whisky distiller. In 1911 R.P. Rithet & Co. was the Vancouver Island distributor of Distillers Co. Ltd. products.
In 1986 Distillers Co. Ltd. was taken over by Guinness & Co. It is now owned by Diageo PLC.
Here is a photo, taken from the same angle as the 1912 photo above, of the Rithet Building as is appears today.
Here is a page with more information on Robert Patterson Rithet (1844-1919)
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