Historic Victoria Advertisements
Automobiles & Transportation 1920-1929
As part of our series on Historic Victoria Advertisements, Automobiles & Transportation, 1920-1929, here is a 1926 advertisement for Dupont Duco and William Mable, 717 Johnson Street, advising that William Mable is the “Only Authorized Duco Agent in Victoria” and that 717 Johnson Street is a Dupont Duco “Authorized Auto Re-Finishing Station”.
1926 advertisement for William Mable, 717 Johnson Street. showing the former Mable carriage making business changed into auto body work. (Victoria Online Sightseeing Tours collection)
This advertisement is particularly interesting in that it shows the transition of the long established William Mable Carriage Making business into an automobile service business, in this case automobile body work.
Dupont Duco was developed by Dupont and General Motors in 1923 as a durable, quick drying and relatively inexpensive exterior lacquer for automobiles and other machinery.
Here are some websites with more information about Dupont Duco:
The building William Mable built for his Mable Carriage Works business in 1908 is still standing at 713-715 Johnson Street. It was designed by Victoria architects Thomas Hooper and C. Elwood watkins.
713-715 Johnson Street, built in 1908 for Mable Carriage Works by architects Thomas Hooper and C. Elwood Watkins
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